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What’s the Beef with Flexitarians?
It all started with a little pig, to be specific ‘Babe’ the pig. This film from my childhood about a pig that thought he was a dog brought on a meat-based epiphany. It allowed me to connect the dots between meat and animals.
Hearing the mice from the film squeak “pork is a nice sweet meat” still brings a shudder down my spine.
So…what is a flexitarian?
The term flexitarianism has been around since the mid-nineties: even though I just needed to check the spelling as it still comes up as a spelling error. Flexitarianism is flexible by name, flexible by nature. It’s marketed as a gentle way to reduce your meat intake and increase your plant intake. In recent years, there have been various food campaigns instigating a gentle approach to a reduction of meat in our diets. Such as ‘Meat Free Monday’ by the McCartney family (swapping your sausages to Linda’s meat-free sausages is a big win. Delicious.) and other campaigns such as ‘Veganuary’.
There has been a growing awareness about our diets and how this affects the world and our health. More and more studies show a reduction in eating meat to be beneficial to the environment:
